Press Release

HOT IRON HEALTH NAMED ONE OF THE MOST INNOVATIVE STARTUPS OF 2022 BY PM360

KANSAS CITY, MO—December 15, 2022—Hot Iron Health, an independent healthcare strategy firm specializing in brand building and optimization, has been named one of the most innovative startups in 2022 by PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries.

Hot Iron Health was selected as part of PM360’s 11th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative companies, startups, divisions, products, services, and strategies from within the healthcare and life sciences industries. The comprehensive overview of the year’s most innovative achievements in these 6 categories helps other companies in the industry find potential partners and offerings that can help them advance healthcare and life sciences.

“Our goal for this year’s edition of our annual Innovations Issue was to highlight those in our industry who continue to think big as we emerge from the impact of the pandemic,” says Anna Stashower, CEO, Publisher, and Editor-in-Chief of PM360. “Each of this year’s selections fulfills that goal by delivering big ideas that are resulting in exciting developments across the industry, which can include new therapies, healthcare technology, marketing solutions, clinical trial programs, methods to boost adherence, and much more.”

PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, 46 total innovations were featured in the issue. Within the Startup category, a total of 8 startups were featured.

Hot Iron Health offers comprehensive strategic expertise for brand-building optimization and communication to pharmaceutical, medical device, biotech, and animal health industries. The firm delivers clients strategic insights, planning, and leadership that will help them as they drive brand success throughout the stages of a brand’s life cycle.

About HIH
Hot Iron Health is an independent healthcare strategy firm specializing in brand building and optimization. The firm’s client-focused approach delivers customized strategies that drive brand performance and accelerate brand success for pharmaceutical, medical device, biotech, and animal health clients. Visit HotIronHealth.com.

About PM360
PM360 is the premier, must-read magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues directly impacting critical decision-making, including planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing a full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

For more information, contact:
Lori Goodale
VP, Director of Marketing and Corporate Communications
518.366.7230
lorigoodale@hotironhealth.com